BREAKING BARRIERS: HOW CREATIVITY DRIVES RESEARCH

Breaking Barriers: How Creativity Drives Research

Breaking Barriers: How Creativity Drives Research

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There are many difficulties in carrying out academic research, but one of the first barriers we encounter Cups throughout our careers as researchers is the difficulty of working on relevant and innovative topics.In this honest and inspiring conversation about creativity and innovation in academic research, Dr.Renata Andreoni Barboza, a lecturer in marketing from the University Center Ibmec-RJ, White Rice Flour engages with eminent Professor of Marketing Russell W.Belk from the Schulich School of Business.

In this thought-provoking conversation, they discuss the difficulties in identifying new academic research topics, the search for innovation, and valuable guidance for researchers who want to get out of their comfort zone.

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